-Discussion- An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Support your position. Respond to at least two of your classmates’ posts.
-Damons Discussion- Reply
“Content marketing is a retail method of producing and dispersing material and costly content to entice, achieve and involve a particular audience, with the purpose of stimulating customer’s action” (Ogden & Ogden, 2014). Building relationships with customers is very important to all businesses which including solving issues surrounding products that are being marketed and sold. The main goal is to get to the bottom line of problems that cusotmers may have and turn a negative expernce into a positive. Content marketing focusing on building relationship through several different avenues to include social media, videos and live presentations, just to name a few. Marketing communication has always been the main source to get into the cusotmers ear and Content marketing only made this realization much better. A lot of fortune 100 companies like Delta use Contect marketing to address all issues that customers have with their business.
When we look at contect marketing, there are areas of importance that we use. Consistency is the key to any successful business along with captivating the customers. Also, another area of improtance is understanding who we are trying to captivate. There is nothing more important than knowing your audience. This is how we not only build relationships with customers but how we close the gap with our customers who may have had a negative impact with the company. The IMC and content marketing work together to reach out to all customers in a postive light regardless of positve experiences.
Odgen, J. R., & Odgen, D. T. (2014). Integrated marketing communications: Advertising, public
relations, and more. Retrieved from http://content.ashford.edu (Links to an external site.)
-Edwards Discussion- Reply-
The first component of content marketing mentioned by John Rampton is the audience, which is the most important factor because you need to know who your target base will be. Knowing and understand your audience will help you know their preferences which will create a better delivery when you run ads and promos. Things to know about your audience should include their financial class bracket, sex, age and marital status. The next step would be to define your “written content (e.g., a blog or social media post, a report, a press release, etc.), an image (e.g., a meme, infographic, etc.) or a video” (Rampton, 2016, para. 6). A social media blog would benefit IMC by way of creating more advertisement and public relations.
The offer is used to capture your business which can be considered a soft sale, companies can give companies a free trial offer or a sample. The trial offer will enforce sales because if they like the service, they will keep it. The last 2 components of Rampton’s content marketing involves how services and goods will be delivered to the public and following up with them. These are vital to IMC because a company needs to know what type of media to buy and establishing a relationship with the customers after they have purchased.
Rampton, J. (2016, Oct. 2). 5 key components to a successful content marketing campaign. Retrieved from https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/#71b9ed305ebc
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Academic Solvers has put together a group of highly qualified writers with a wide range of expertise in the online writing community. Our goal is to become your one-stop shop for all academic and online writing needs. Take a look at our fantastic service below!
At Academic SolversEditing your research paper could prove to be difficult especially amidst the tight schedules that students have. At academicsolvers.net, we offer research paper editing services. The services include proofreading and use of online platforms such as Grammarly and Turnitin to address any concerns that may arise within the paper. Get our services and you will have satisfactory results.
Custom Research Paper
Writing a research paper could be quite hectic especially if it is your first time. Identifying the research topic, finding the references and interpreting information could pose significant challenges. However, this should not be issues of concern anymore. At academicsolvers.net, we offer solutions to research papers. We deliver plagiarism free and quality research papers that are customized to suit your needs.
Despite writing expertise and skills, you are never guaranteed of error free papers. Academic solvers’ online proofreading services leaves no mistake unaddressed. We go through your paper using a variety of online tools that help to ensure that we edit your paper and make it error free. We have collected a group of experts hence can guarantee quality proofreading services.
Cheap Research Papers
Do you have difficulties writing your research paper? Are you afraid of the cost of hiring a professional to write your research papers? Worry no more. At academicsolvers.net we address both of your problems. We are equipped with a large number of professional writers. Second, we offer our research paper writing services at cheap prices that are largely affordable. Don’t miss this chance. Order our cheap research papers today.
College assignment could be one of the biggest challenges to students especially working with tight schedules. Academicsolvers.net acts to bridge this gap existing between getting satisfactory grades and meeting deadlines. Our college assignment professionals provide students with quality, plagiarism free and confidential assignment help that helps them to achieve desired grades and outcomes.
Essays are some of the most critical elements in the academic life of a student. At academic solvers we prioritize providing quality essays. As such, our professional ensure that they address issues of grammar, structure and plagiarism to provide essays that meet the need of the client. Here, we focus on developing content that aims at addressing the subject in question through the expertise of our professional and experienced writers. Try our services and we guarantee succes.