Week 10 | Management homework help

 

Week 10 Assignment – Factors Affecting Marketing Strategy – Presentation

Overview

In Week 6 you evaluated how advertising affects consumer behavior. You also began examining factors affecting marketing strategy. In Week 8, you outlined a marketing strategy and pitched it to your Chief Marketing Officer (CMO). 

Now, again as the marketing manager, use the product you selected in Week 6 to present a recommended advertising and brand messaging campaign strategy. You will be presenting your recommendations to your CMO and seeking approval to implement the advertising campaign. There may be additional research needed to support your recommended strategy. Compile your content into a PowerPoint presentation and subsequent video using Kaltura. 

Synthesize the information from your previous assignments and create a video presentation recommending implementation of an advertising and brand messaging campaign. Use PowerPoint or other presentation software that includes slide notes. The presentation should be at least 12 slides and no more than 15 slides in length. Be sure to include a title slide and a slide for references. The video should be between 5 and 7 minutes long.

Incorporate feedback from previous assignments into your presentation. Your presentation should include the following:

  1. Introduction: Include a greeting, a purpose for the meeting, and goals of the meeting.
  2. Situation Analysis: Describe the effect the current product brand has on consumer behavior.
  3. Problem: Analyze the customer need the product is promoted to resolve. How is the product offering fully satisfying its target market’s needs? What is the product’s current competitive advantage? What needs to change to improve the product’s competitive performance? 
  4. Alternatives:  Evaluate what needs to be changed in the marketing mix to improve how the product appeals to the customer’s emotions. How does the marketing mix (product, price, place, and promotion) need to be revised to improve the product’s performance? 
  5. Describe how consumer behavior will be affected by the target market strategy. 
  6. Recommendation: Propose the marketing strategy for implementation.   
  7. Create a PowerPoint presentation that includes graphics that are aligned to the information in the presentation and provide further illustration to the content. PowerPoint is presented in a professional manner using a narrative style. You may use graphics to improve the effectiveness of your presentation.
  8. Four sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. You may use sources from the previous assignments.

The video portion of this assignment can be completed by using Kaltura. 

  • Using Kaltura Express Capture from within your Kaltura Media Gallery, record yourself presenting your PowerPoint presentation. The video should be professional and must be at least 5 minutes but no more than 7 minutes in length. 
  • Upload your video to your Kaltura Media Gallery. Place the resulting URL link to your Kaltura video into a Word document.
  • Submit these files to Blackboard:
    • Your PowerPoint presentation, including slide notes.
    • Your Word document containing the link to your video.
  • For assistance using Kaltura:
Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Academic Solvers has put together a group of highly qualified writers with a wide range of expertise in the online writing community. Our goal is to become your one-stop shop for all academic and online writing needs. Take a look at our fantastic service below!

Editing

Research Paper Editing

At Academic SolversEditing your research paper could prove to be difficult especially amidst the tight schedules that students have. At academicsolvers.net, we offer research paper editing services. The services include proofreading and use of online platforms such as Grammarly and Turnitin to address any concerns that may arise within the paper. Get our services and you will have satisfactory results.

Research Paper

Custom Research Paper

Writing a research paper could be quite hectic especially if it is your first time. Identifying the research topic, finding the references and interpreting information could pose significant challenges. However, this should not be issues of concern anymore. At academicsolvers.net, we offer solutions to research papers. We deliver plagiarism free and quality research papers that are customized to suit your needs.

Editing

Online Proofreading

Despite writing expertise and skills, you are never guaranteed of error free papers. Academic solvers’ online proofreading services leaves no mistake unaddressed. We go through your paper using a variety of online tools that help to ensure that we edit your paper and make it error free. We have collected a group of experts hence can guarantee quality proofreading services.

Coursework

Cheap Research Papers

Do you have difficulties writing your research paper? Are you afraid of the cost of hiring a professional to write your research papers? Worry no more. At academicsolvers.net we address both of your problems. We are equipped with a large number of professional writers. Second, we offer our research paper writing services at cheap prices that are largely affordable. Don’t miss this chance. Order our cheap research papers today.

Coursework

College Assignment

College assignment could be one of the biggest challenges to students especially working with tight schedules. Academicsolvers.net acts to bridge this gap existing between getting satisfactory grades and meeting deadlines. Our college assignment professionals provide students with quality, plagiarism free and confidential assignment help that helps them to achieve desired grades and outcomes.

Coursework

Essay Help

Essays are some of the most critical elements in the academic life of a student. At academic solvers we prioritize providing quality essays. As such, our professional ensure that they address issues of grammar, structure and plagiarism to provide essays that meet the need of the client. Here, we focus on developing content that aims at addressing the subject in question through the expertise of our professional and experienced writers. Try our services and we guarantee succes.